Who is Voyager?
Voyager is a U.S. based dog food company founded in Battle Creek, Mi. They are on a mission to create a healthy, copper free diet that gives dogs what they need, and none of what they don’t.
Year two with Voyager
Building on the foundation established in 2024, our partnership with Voyager Dog Food Co. continued to scale throughout 2025 with a focus on performance-driven creative, education-led storytelling, and conversion-optimized paid media.
Educational content with the founder of Voyager Dog Food co. Dr. Pete VanVranken.
Strategy Evolution
In 2025, our work evolved from brand awareness into sustained performance. We continued producing high-volume, education-driven short-form content while refining narrative structure, pacing, and hooks to improve retention and conversion. Content emphasized trust, clarity, and Voyager’s differentiated positioning—turning complex nutrition topics into approachable, scroll-stopping storytelling.
Beginning the creative process
Meta Ads played a central role in scaling Voyager’s reach and revenue throughout 2025. Through continuous creative testing, audience refinement, and funnel optimization, campaigns consistently delivered high-quality traffic and strong downstream results.
By aligning creative production closely with paid performance insights, we were able to bridge brand storytelling with direct response—ensuring content didn’t just perform well in-feed, but converted.
Results In Review
Across the year, we helped generate 9.6+ million views across Voyager’s social platforms, fueling a 2× increase in revenue and a 77.53% lift in product subscriptions. Through creative optimization, campaigns averaged an 8% conversion rate, turning attention into sustained customer growth.
Looking forward
By consistently evolving the brand’s creative direction while reinforcing Voyager’s mission-driven messaging, our ongoing collaboration transformed momentum into measurable, compounding results—positioning Voyager for continued scale beyond 2025.
Voyager Content
